Chapter 1 Textbook Notes - Chapter 1 Achieving Success in...

Info iconThis preview shows pages 1–3. Sign up to view the full content.

View Full Document Right Arrow Icon
Chapter 1 Achieving Success in Today’s Competitive Environment Your success in business depends on your ability to communicate. Employers are frustrated by the poor communication skills of many employees, so communicating well gives you a significant advantage. Communication is the process of sending and receiving messages, but as this chapter explains, it is far more complicated than it seems on the surface. The essence of communication is sharing—data, information, and insights. Effective communication benefits organizations in numerous ways: Stronger decision making and faster problem solving Earlier warning of potential problems Increased productivity and steadier work flow Stronger business relationships Clearer and more persuasive marketing messages Enhanced professional images for both employers and companies Lower employee turnover and higher employee satisfaction Better financial results and higher return for investors Communication connects an organization with all its stakeholders: Customers Employees Shareholders Suppliers The community The nation The world Messages flow into, through, and out of business organizations in a variety of ways. Internal communication is the exchange of information and ideas within an organization.
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
your organization. Both internal and external communicators involve formal and informal channels. Formal internal communication flows in three directions: A downward flow lets executives share decisions and other information that helps employees do their jobs. An upward flow lets employees provide information that helps executives solve problems and make intelligent decisions. A horizontal flow (across or diagonally) lets employees share the information and coordinate the tasks that help them solve complex and difficult problems. Informal internal communication flows along the grapevine, a loose and changing network that operates anywhere two or more employees are in contact. The grapevine is Used by savvy managers to spread and receive informal messages Most active when employees believe the formal network is not providing the information they want Formal external communication includes such message vehicles as announcements, promotional materials, websites, and financial reports. Information external communication includes such interactions as Discussing work with friends Meeting potential sales contacts at industry gatherings Networking at social events Talking with customers Informal exchanges of information can now be enhanced by social networking software that indexes e-mail and instant messaging address books, calendars, and message archives in order to detect connections between names. In some companies, social networking has evolved into virtual communities that unite people
Background image of page 2
Image of page 3
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 04/08/2010 for the course COMMUNICAT comm100 taught by Professor Martin during the Summer '09 term at École Normale Supérieure.

Page1 / 11

Chapter 1 Textbook Notes - Chapter 1 Achieving Success in...

This preview shows document pages 1 - 3. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online