Chapter 3 Textbook Notes - Chapter 3 Understanding the...

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Chapter 3 Understanding the Opportunities and Challenges of Communication in a Diverse World Diversity includes all the characteristics and experience that define each of us as individuals Intercultural communication is the process of sending and receiving messages between people whose cultural backgrounds could lead them to interpret verbal and nonverbal signs differently. Two trends contribute to the importance of intercultural communication: Market globalization Workforce diversity Chances are you’ll be communicating across international borders sometime in your career: Domestic markets are opening to worldwide competition. You’ll face cultural and language barriers among customers and employees. Cultural diversity Encompasses the differences between national, religious, and ethnic backgrounds, as well as between different gender and age groups Brings a broader range of viewpoints and ideas Helps companies understand and identify with diverse markets Enables companies to tap into the broadest possible pool of talent Cultural diversity affects how business messages are conceived, planned, sent, received, and interpreted in the workplace. Many innovative companies have changed the way they approach diversity, from being a legal requirement to provide equal opportunities to being a strategic opportunity Connecting with diverse customers Taking advantage of the broadest possible pool of talent By 2010 recent immigrants will account for half of all new U.S. workers. Diversity can affect employee behavior on the job, which presents challenges to Supervisors (communicating with diverse employees, motivating them, and fostering cooperation and harmony among them) Teams (working together closely)
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Companies (coexisting peacefully with business partners and the community as a whole) Culture defines many aspects of communication, including the Meaning of words Significance of gestures Importance of time and space Rules of human relationships Enhancing Your Sensitivity to Culture and Diversity An important step toward successful intercultural communication is becoming more aware of the rules imposed by your own culture and of how those roles influence your communication. Culture is a shared system of symbols, beliefs, attitudes, values, expectations, and norms for behavior. Everyone belongs to several cultures. Understand three characteristics of culture: Cultures are automatic; that is, people learn culture directly or indirectly from other members of a group—whether they are explicitly told which behaviors are acceptable or they learn by observing which values work best in a particular group. Cultures tend to be coherent; that is, they are fairly logical and consistent throughout.
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This note was uploaded on 04/08/2010 for the course COMMUNICAT comm100 taught by Professor Martin during the Summer '09 term at École Normale Supérieure.

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Chapter 3 Textbook Notes - Chapter 3 Understanding the...

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