Chapter 7 Textbook Notes - Chapter 7 Choosing Media for...

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Chapter 7 Choosing Media for Brief Messages Printed memos (for internal communication) and letters (for external communication) have been used in the workplace for hundreds of years. E-mail and other electronic media have largely replaced traditional printed memos. E-mail is an attractive alternative to printed messages, given its high speed and low cost. Instant messaging (IM) offers a faster and simpler alternative to e-mail. Phone-based text messaging offers the near-instantaneous communication of IM with almost universal portability. Blogs are now a common feature in business communication. The ability to update content quickly and easily make blogs a natural when communicators need to get messages out in a hurry. Podcasts are used to replace or supplement conference calls, training courses, and other communication alternatives. Although most communication in business occurs through electronic means, there are many situations in which print media are a better choice. Examples include: When you want to make a formal impression When you need to accompany products or other items that you are physically sending to someone When you want to stand out from the flood of electronic messages When you are legally required to provide information in printed form Creating Effective E-Mail Messages Be sure to recognize the differences between business e-mail and personal e-mail. The consequences of poor judgment in the use of e-mail can be quite serious in business. Electronic documents have the same legal weight as printed documents. Be sure to discover if your company has an e-mail policy and follow it.
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Be careful what you write: 25% of companies monitor internal e-mail; 50% of companies monitor incoming and outgoing e-mail. E-mail hygiene refers to all the efforts that companies are making to keep e-mail clean and safe. Planning effective e-mail messages involves Sending only those messages that are essential Paying attention to e-mail etiquette Making sure every e-mail you send is necessary Using the “cc” function carefully Being specific Respecting the chain of command When writing most e-mail messages, you don’t need to compose perfect works of literature, but you do need to be careful and sensitive to your audience’s needs. Burdening your audience with careless e-mail is a sign of disrespect.
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This note was uploaded on 04/08/2010 for the course COMMUNICAT comm100 taught by Professor Martin during the Summer '09 term at École Normale Supérieure.

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Chapter 7 Textbook Notes - Chapter 7 Choosing Media for...

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