NOTES Chapter 5 - CHAPTER 5 NOTES Adapting to Your Audience By adapting your communication to the needs and expectations of your audience you'll

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CHAPTER 5 NOTES Adapting to Your Audience By adapting your communication to the needs and expectations of your audience, you’ll Provide a more compelling answer to the question of “What’s in this for me?” Improve the chances of your message being successful To adapt your message to your audience, try to Be sensitive to your audience’s needs Build a strong relationship with your audience Control your style to maintain a professional tone Improve your audience sensitivity by Adopting the “you” attitude Maintaining good standards of etiquette Emphasizing the positive Using bias-free language Adopt the “you” attitude by Replacing terms that refer to yourself and your company with terms that refer to your audience Empathizing with your audience sincerely and genuinely Avoiding the word you when its use would be impolite or accusatory Following company policy regarding the use of personal pronouns Maintain the highest standards of etiquette: Be courteous to members of your audience. Control your emotions and communicate calmly. Be even more tactful in written messages. Be prompt in your correspondence. Emphasize the positive: Soften the blow of negative news. Criticize constructively without hammering on their mistakes. Emphasize audience benefits rather than your own. Avoid words that are hurtful or offensive to your audience (without carrying euphemisms too far).
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Use bias-free language by avoiding words and phrases that unfairly and even unethically categorize or stigmatize people in ways related to Gender Race and ethnicity Age Disability Credibility is the measure of your believability based on how reliable you are and how much trust you evoke in others. To establish your credibility, emphasize Honesty Objectivity Awareness of audience needs Credentials, knowledge, and expertise Endorsements Performance Confidence Communication style Sincerity Project the right image for your company by subordinating your own views and personality if necessary and mastering your company’s style. Style is the way that words are used to achieve a certain tone (the impression made by your
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This note was uploaded on 04/08/2010 for the course COMMUNICAT comm100 taught by Professor Martin during the Summer '09 term at École Normale Supérieure.

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NOTES Chapter 5 - CHAPTER 5 NOTES Adapting to Your Audience By adapting your communication to the needs and expectations of your audience you'll

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