Princ Market (Ch4).pdf - lh&$ft*Fl I'f,tr r3n'l...

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lh&$ft[*Fl I'f,tr r3n'l P't#q (P.Market)...(0S1) 616-0420...Excellent Center Chopten 4 Monooino Marketino Information #.Markeiar con.obtoin lhe needed informotion from 3 sources : help ossess ond trock compeiifors'octions, ond provide eorly worning of opporfunities ond lhreots ( r'r lr "'\ 'ii'ui'.'t\l",tr,ril'';.rlt,''$l r con ob'foin from suppliers, resellers, kay customers systemo.licdesi9n,co|lection,onolysis,ondreportin9of(nt.:lr.rrLlv'ntlrfil.nlrirllt:riLLa:,:lurlllaodllrflv::ulrrol')@ / DDffl\t\ho srruot.on focinq on orqonizoiion ',D.r", .\ '."'h:i,it) ' '- : ',: ,, - :\l',r](. ..^,u0, smaller flrm hire or purchose.doto f rom '*r-Lg|dg..f-eJ"e*q1-c.[-.9p-.e..9i9]l5"ls,l or 'n9l!9l".fe,j-gr-,1,9"g93t:i9s- €>' I /\r: \'lr-'iicr 'mo5t|orgebonk5,oir|ines,retojlhouses,con5umergoodscomponieswou|dgfle.nt'ren_d.|.q-i}.e!Lo-w.r'-.ag,!-"ke^tinej."geo-c9|'.d-ep"srt.n(in.house) chl 2 15 x)r. ch 2 2 20 !!. !r l 1 45 !!. ch 4 1r45 d . Crr 5 2 40 !)r a:, 6 2 00 !)r. 2 00 rrl 1. fnfufnal DatA bgEg : electronia collections of lnformotionobtoinedfrom{nrrtf,rriolo1rlnorihrnoiiouldrrn.)doiosourceswilhinthecomponv ( tturrOvrttl '6 ruifin ur ) r ex. - occounling deporlmenl (records of soles, costs, cosh flows) - custo|ner service deporthent (records of customer sotisfocl on oT service problems) ?.t|1arkefinornfelligence:5ystemoticco||ectionondono|ysisof(nl:Lflrtn:itn:tlliotjlltitt.::tttlrol''') \i\l{n\tllnr-.M vrilir J! )\r)Fltti {rl ,I rl 3. ilarkefina Research I t- . - i ]' \.15\r$lo\ntrt ,[o \\1a\1o r"larLcl r erstro}, l - 1_t1\Y,lhF{ i }\\ru\\r\ \n j\Dld te .t + n rrii ruinrn orrri I rlflliilL tn: r:rin lr up- dor" ttn: t itutiotou4nnau (llllLl]!-ll-1lllllllLo 11r DVD rrr'ru 7) nr rrrirrlfi rnroirrror''rrol iltl )s P.Mork€t rilr':itr 4pgly Summcr 3/2006 @ Downloaded from ABACTODAY.COM
llv,uii llflir':irr'1 " ".i11 1. Definino the Problen ond Reseorch Objectives (hqrde.:t slgp) t"|11|, rtr l:;r .',' ' 'o! rrri;r" r,,riri; lofterfhe!rob|9mhosbee!.dclned*fI9fu|y.,thereseorcherm!st.setre5eorchcbjectjves(3types).o.l;l.1i1;'ju1i,,,"'l1j]i'5j.l!l;\: {,n,,a I t Exploratorv reseonch : qother preliminorv informoiion +hot will}elodefine oroblems ond suggest !ypotf1.e9,e-9 iir''rn,in I fr.-rt-:r ' ','f ''' i,.. ,:rF .*1, . 2. Develooino the Reseorch PIon (iirtruo trt:tuijr:.ilrrirlll "ialerrl <ha,rlJ ha 6ro<6htoA,^ - '^1u' f r.ui,i"'"'' ,,, - wrilten proFosol autltnes sources bf dato and !. reseorch approaches,2. contoct methods,3. samplino plons,4. inslrumentslo gother new dolo - Secondory doto i inforhotion thot olreody exists sohewhere, hoving been collected for onother purpose o1i1i\ )0+nul I I (16- ]c/ ) 3.111{1 iri,\'\D - Primory dota [:o l ) not directly ovoiloble(l nur:nri!ldlflun';.!), too i informotion collecled for the specific purpose of hand I col leci priOoly-d9lq_f.lfoLr1d..d_S91jgl-9.[.jlypCs I Reseorch Aooroaches (ilX r'rr''ax+ S rii) : commerciol dlrtq s-ervicA (ex-{C*[!elgqd".* government source, Online dqiobasg (Infernet) I Adv - obtoined more quickly(,6rldorJr';.rnrir) ond ot o lower cost(rirnirldiirrdr), cornpony connot collect on expensive io collecl(iirldiirrq.rlunrrr:rfud'rudrror) I s - lJv 1.1 gISgLVLqg-IelgyS-lf pgg pk, o c f i o ns, o nd s i t uo f i o ns : fe!dj!g.

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