test 5 notes - 1, Aida concept: Steps through which an...

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1, Aida concept: Steps through which an individual reaches a purchase decision: attention, interest, desire, and action. 2, emotional mix: Subset of the marketing mix in which marketers attempt to achieve the optimal blending of the elements of personal and non personal selling to achieve promotional objectives. 3, advertising: Paid, non-personal communication through various media about a business firm, not-for-profit organization, product, or idea by a sponsor identified in a message that is intended to informed or persuades members of a particular audience. 4, guerilla marketing: unconventional, innovative, and low-cost marketing techniques designed to get consumers’ attention in unusual ways. 5, pulling strategy: Promotional effort by the seller to stimulate final-user demand, which then exerts pressure on the distribution channel. 6, conversion rate: Percentage of visitors to a website who make a purchase. 7, informative advertising: Promotion that seeks to develop initial demand for a good, service, organization, person, place, idea, or cause. 8, persuasive advertising: Promotion that attempts to increase demand for an existing good, service, organization, person, place, idea, or cause. 9, reminder advertising: Advertising that reinforces previous promotional activity by
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test 5 notes - 1, Aida concept: Steps through which an...

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