glo-bus - Decision Entries Year 7(practice Product Design...

Unformatted text preview: Decision Entries - Year 7 (practice) Product Design Decisions Entry-Level Mult Featured - mm "rum” l A I Marketing Image Resolul'lon [manimum megepixels} magapmeis LCD Display Screen [size in centimeters} cm I Entry-*LEVEI .flssembi‘; L95 alarm, (Ema. mum) optical zoom I MUM-Featured Assemtiiy I Empinsa m 5 Lab“ nralIPSheciI'IC Colmanents — Imaging Device {coior quality, focus mods] percamera percamera I C m, E [‘t‘lenshlp Camera Controls and Iain Sofiware narcamem percamem I Finance i. Cash riav. Camera Elm-minus Dercameri percamera ,E Denim“ Enmgs mria {flash memory, banana, em.) percamera pereamera Special Illirllv Features {flash npaetiun. photo editing capabilitiis, media puns, em} {earuru Projected Year 7 Performance New Product nail), — (MrraIkVear Expaid'llures ($0005: * 4.000 Scorin Measures Year? Engine fig 05' q r and Ill Ollllllalive Expenfilles ($0005) $ 10,000 Earnings Per share $1.11 82.35 Rem” DII Equity 13-“ 15-11% lllll‘ler of Models "rum 1 to 5 modeis in each (amaa (ia;ilii:atinn} E] modeis Credit Rafing 0 Br Inaqe Rating 89 TD Ollier Measures Year? mange NelRevennesmi 5261.252 412% NelProfium} $171112 411% Alerts 84-. Chat Center 838383 ii Tiansferri daialiomchal Inn—husgom... ‘ (Mmmuw ( a liflpi'fwwwglubus.comius:isfllashlGluhusDuRlemW Dec on Entries - Year 7 (practice) ‘3 GLO-BU ”- neeisimi Entries- Year 7 I pmduct D Auslahle Ausiaue I Retail Dealers — HultirStorerCliains 30 25 13 Online Retailers BO 72 48 Local Camera Shops 3445 2445 1445 Marketing Decisions North America Europe-Africa Asia—Pacific I El'ltl",'*LE\’El Assembly I Multl-Featured Assembly I C'rrlperlsatl' 5 Lab' Quarterly Technical Support unnnsi $ 500 $ 225 $ 225 I C rate [tunshlp Projected AnnualTech Support Expendlture $ 5.99 [parumt suldl $ 2.64 [uarumt suld] $ 3.11 Euarumt snldl $ 2.68 Euarumt said] I Finance E- Cisl'l - Quarterly Advertising ($DEIEIS) $ 300 $ 300 g,- ave DEClSIDrl Entries Average Price (all models) $ 160 - Quarterly Pmmoliolfi ”matted '9‘" 7 Performance Number! Length I Discuunt l 3 H zuks M 2m»: Scoring Measures Year? ' Warranty Period | smileys lv l Earnian Per share $1.11 $2.35 PrDj. Claims and Cost goons) . 5.5 '36 186 ' 15.0% 3:32.815? "y ”a“ 5, Pro ecled Duloom Year 5 Year 7 Image Rating 39 TD Retailer Demand [onus at units) 233 211 Market Share (as) . 9.2 "Xv 9.5 '56 Other Measures Year? Lhang Mel Revenues ism) 5261.252 —D 2% Net Revenues [$ per unlt) * . 145.21 138.52 Mel Fromm) $17,102 «'11 1% Marketing Costs is per unit) . 9.58 8.57 Operating Pmfit [$ per unit) . 22.65 Alerts 8; Chat Center "uni—Featured — Average Price {all models) E E ? Cameras Quarterly Pmmoliolfi Number I Length I Discount Warranty Period ij. Claims and Cost ($0005) Pmiected Outcomes Retailer Demand [nous arunics) Market Share [95) Net Revenues [$ per um!) * Marketing Casts [$ per unit) Operating Profit [$ per unit) i i i l? i i. f i i; i i i. l i i e i 5' Tiansferrin data liom that. lo-hus.com... ...
View Full Document