B - China Soy Insights

B - China Soy Insights - China Soy Insights Click to edit...

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Name of Event-Date [File Name/Location of file file] Page 1 R.S. McEachern Click to edit Master subtitle style China Soy Insights Hong Kong, 2009
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Name of Event-Date [File Name/Location of file file] Page 2 R.S. McEachern 94 68 68 67 62 51 45 39 Cola RTD Green Tea RTD Black Tea Lemon Lime Juice Drink Sports Drink 100% Fruit Juice Orange CSD Soft Drink User Consumption Repertoire (P4W) Beverage Consumption Repertoire (P4W) Soft Drink s “CSD’s” Non Carbs Excluding bottled water) Bottled Water 1% 81% 0% 6% 2% 9% 1% Managing Insights China Is A Repertoire Beverages Market
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Name of Event-Date [File Name/Location of file file] Page 3 R.S. McEachern Modern Trade Forward Stock Share (Index to 2001 CSD) 100 75 65 43 3 2 2 3 18 35 54 9 10 12 2001 2002 2003 2004 Soft Drinks – “CSD’s” Juice Drink RTD Tea Sports Drink …With Intensifying Investment In Key Sub-Categories 38 60 10 40 16 38 18 15 5 38 2001 2004 Media Share of Spend - $ Functional Drinks Packaged Water RTD Tea Juice Drink CSD $87 $192 Media Spend (US$MM) 56% 44% 69% 31% Monitored Media Spending Managing Insights
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Name of Event-Date [File Name/Location of file file] Page 4 R.S. McEachern 13 8 11 16 13 22 13 16 12 5 6 4 10 9 9 4 16 13 Global China LRB 6% 7% 10% 10% 13% 14% 14% 16% 20% 23% India Phil China Thai Korea Global Turkey UK Ger Aus Look at Me” is important in Asian countries 11% 16% 11% 14% 13% 22% 7% 15% 13% 16% 19% 18% Global China India Thailand Wellbeing Vitality Social BFY 54% of all Beverge consumption in China involves some Basic Thirst Wellbeing Vitality Social BFY Look At Me Mental Lift Social Enjoyment Refreshing Pleasure Convenient Taste Wellness Indulgent 100 % 100 % % of total LRB need states % of total LRB need states % of total Beverage need states Managing Insights
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[File Name/Location of file file] Page 5 R.S. McEachern Example: Evolution of Japan LRB Categories Basic beverages "Value-proposing" beverages (L Bn ) 00 01 02 03 04 0 2 0 4 0 6 0 8 0 1 0 0 1 2 0 1 4 0 5 4 5 9 6 4 6 9 7 4 7 9 8 4 8 9 9 4 1 6 0 Carbonated non-cola C o l a Ju ic e Other beverages Cof fee "Functional" drink Mineral water Black tea Other teas Oolong tea 0 4 9 9 Australia
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This note was uploaded on 04/12/2010 for the course MBA na taught by Professor Rofessorcassiancheung,professordanyangxie,professordavidzweig,andprofessorheliwang. during the Winter '10 term at HKUST.

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B - China Soy Insights - China Soy Insights Click to edit...

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