C - China Soy Positioning Research

C - China Soy Positioning Research - Consumer Insight...

Info iconThis preview shows pages 1–3. Sign up to view the full content.

View Full Document Right Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: Consumer Insight Research Consumer Insight Research These materials can not be circulated, quoted, reproduced, or distributed outside of the appointed organization without the written permission of Consumer Insight Research. Soya Product Concept Development Soya Product Concept Development Prepared for: PepsiCo International Prepared by: Consumer Insight Research Consumer Insight Research Consumer Insight Research 2 Research Design Research Design Those who drink packaged Soya milk / drink Do not drink packaged Soya milk / drink, but do not reject it All those who drink any kind of Soya milk / drink All those who drink soft drinks Type A: core consumers Type B: potential consumers Type C: future consumers Type D: whole market Those who drink packaged Soya milk / drink All those who drink any kind of Soya milk / drink All those who do not drink packaged Soya milk / drink but do not reject it All those who drink soft drinks Type B: potential consumers Type C: future consumers Type D: whole market Type A: core consumers Those who drink packaged Soya milk / drink Do not drink packaged Soya milk / drink, but do not reject it All those who drink any kind of Soya milk / drink All those who drink soft drinks Those who drink packaged Soya milk / drink Do not drink packaged Soya milk / drink, but do not reject it All those who drink any kind of Soya milk / drink All those who drink soft drinks Type A: core consumers Type B: potential consumers Type C: future consumers Type D: whole market Those who drink packaged Soya milk / drink All those who drink any kind of Soya milk / drink All those who rarely drink Soya milk/drink but do not reject it All those who reject to drink Soya milk/drink Type B: potential consumers Type C: future consumers Type D: whole market Type A: core consumers Those who drink packaged Soya milk / drink Do not drink packaged Soya milk / drink, but do not reject it All those who drink any kind of Soya milk / drink All those who drink soft drinks Type A: core consumers Type B: potential consumers Type C: future consumers Type D: whole market Those who drink packaged Soya milk / drink All those who drink any kind of Soya milk / drink All those who do not drink packaged Soya milk / drink but do not reject it All those who drink soft drinks Type B: potential consumers Type C: future consumers Type D: whole market Type A: core consumers Those who drink packaged Soya milk / drink Do not drink packaged Soya milk / drink, but do not reject it All those who drink any kind of Soya milk / drink All those who drink soft drinks Those who drink packaged Soya milk / drink Do not drink packaged Soya milk / drink, but do not reject it All those who drink any kind of Soya milk / drink All those who drink soft drinks Type A: core consumers Type B: potential consumers Type C: future consumers Type D: whole market Those who drink packaged Soya milk / drink All those who drink any kind of Soya milk / drink All those who rarely drink Soya milk/drink but do not reject it...
View Full Document

  • Winter '10
  • rofessorCassianCheung,ProfessorDanyangXie,ProfessorDavidZweig,andProfessorHeliWang.
  • Business, Soybean, Soy milk, Kefir, consumer insight research, International Consumer Insight Research

Page1 / 19

C - China Soy Positioning Research - Consumer Insight...

This preview shows document pages 1 - 3. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online