Competitive Advantage Through Strategy

Competitive Advantage Through Strategy - Name of Event-Date...

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Unformatted text preview: Name of Event-Date [File Name/Location of file file] Page 1 R.S. McEachern Click to edit Master subtitle style Building Competitive Advantage Through Effective Strategy Ron McEachern Hong Kong, 2009 Name of Event-Date [File Name/Location of file file] Page 2 R.S. McEachern Building A Powerful Consumer Brand In China China Brand Building Lays Case Practical Steps To A Successful China Soy and Laguna Examples China Brand Launch 1. Defining Competitive Advantage 2. Managing The Innovation Process 3. Leveraging Insights 4. Compelling Branding 5. Impactful Creative 6. Effective Media Selection 7. Reinforcing Image with Packaging 8. Effective Customer Management 9. Pricing and Promotion Plans 10. Managing Profitability 11. KPIs and Performance Tracking 12. Managing HQ Expectations China Cont ext Name of Event-Date [File Name/Location of file file] Page 3 R.S. McEachern What Is Strategy And Why Is It Critical? Competitive Advantage Name of Event-Date [File Name/Location of file file] Page 4 R.S. McEachern Click to edit Master subtitle style If you dont know where youre going, you could wind up somewhere else. Yogi Berra Competitive Advantage Name of Event-Date [File Name/Location of file file] Page 5 R.S. McEachern What Is Strategy? Napoleons Principles of War Never divide your forces Unite them tightly before battle Seek a weak point in the enemys forces Concentrate troops against that weak point Do so at a critical time, and Use surprise attack or great daring Competitive Advantage Name of Event-Date [File Name/Location of file file] Page 6 R.S. McEachern Michael Porter- Operational Effectiveness is necessary, not sufficient- productivity, efficiency, best practices, scale- closest to productivity frontier wins- competitive convergence = zero sum game- Sustainable advantage requires choices...tradeoffs- Requires clear fit across all activities- Sustainability and consistency is key What Is Strategy?...
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This note was uploaded on 04/12/2010 for the course MBA na taught by Professor Rofessorcassiancheung,professordanyangxie,professordavidzweig,andprofessorheliwang. during the Winter '10 term at HKUST.

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Competitive Advantage Through Strategy - Name of Event-Date...

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