Henley Trends for Asia _Nov_09_

Henley Trends for Asia _Nov_09_ - GlobalEnergies:TheFuture...

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Global Energies: The Future  Consumer in Asia
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What Consumer Attitudes Can  Influence The Appeal Of A  Consumer Brand? China Brand Building
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How The Henley Centre Classifies Emerging Trends Global Energy A trend  in consumer behaviour Driver Driver Driver Expressions Expressions Expressions Expressions Implications Source: Henley Centre Headlight Vision
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Source: Henley Centre Headlight Vision They Have Defined 12 “Global Energies”
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Source: Henley Centre Headlight Vision 7 “Energies” Have Most Relevance For Asia
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Personalized Solutions Personalized health and  wellbeing solutions Credit / Debit Lifestyles Balancing out healthy and  unhealthy behaviours Finding Balance Finding and maintaining health  and lifestyle balance Holistic Health Focus on emotional wellbeing  and taking steps to enhance it Changing life expectancy Advances in health  understanding &  technologies Weakening of traditional  value structures Drivers Expressions           1.  Navigating Health & Wellbeing Growing consumer interest and involvement in health and wellbeing Source : Henley Centre Headlight Vision - Global Energies Aging population Image Control Rising interest in the mechanics  of the body and looking good Modern lifestyles Focus on youth & beauty
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For Asians H&W Is “Glowing Skin”, “Slim & Attractive N=10,500 N=4,200 N=4,200 N=2,100 Glo bal Euro/W est L A R A s i a 1 5 1 9 1 3 1 1 3 3 2 8 3 7 3 5 1 3 2 1 8 1 3 1 1 1 9 9 1 1 1 2 4 1 8 1 3 1 3 4 1 6 3 Glowing Skin Natural Prevention Positive Balance Physical Performance Slim & Attractive Live Long to Enjoy 100 80 60 40 20 0 %
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Chinese Are Particularly Focused On “Glowing Skin” Glowing Skin Natural Prevention Positive Balance Physical Performance Slim & Attractive Live Long & Enjoy
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Asians More Traditional Towards Improving Wellbeing Reading 1 4 Australi a 1 3 U S A 1 3 Spa in 1 3 German y 1 2 U K 1 1 Bra zil 1 1 Indi a 1 1 Ital y 1 1 Fran ce 1 1 Turke y 9 Chi na 7 Russ Av. no of things  taken / done to  improve wellbeing  Comparatively higher focus on: Going out of town Doing something new Vitamins/Supplements Sleeping Being alone Reading Doing something creative Having sex Spending time in the sun Indulgent foods Reading Prescribed drugs Reading Alcohol Watching TV Listening to music Praying Massage Indulgent foods Spending time in the sun Drinking water Watching TV Being with family Theatre/concerts/cinema Massage Having sex Tea/coffee Tobacco Praying Healthy food Exercise/sport Watching TV Nothing 1 1 Jap an Tea/coffee Alcohol Going Shopping
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And In General, Health Concerns Less Developed Brazil Cancer Heart ailments High Cholesterol Diabetes/high blood sugar High blood pressure Cardiovascular Bone health/strength Stress Mexico Cancer Diabetes/high blood sugar Stress Depression Digestive problems
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Henley Trends for Asia _Nov_09_ - GlobalEnergies:TheFuture...

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