Introduction To Course

Introduction To Course - Name of Event-Date[File...

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Unformatted text preview: Name of Event-Date [File Name/Location of file file] Page 1 R.S. McEachern Building A Powerful Consumer Brand In China Ron McEachern Hong Kong, 2009 Name of Event-Date [File Name/Location of file file] Page 2 R.S. McEachern Getting Started China Brand Building 1. Introductions 1. Expectations 1. Course Outline 1. Written Assignment & Grading Name of Event-Date [File Name/Location of file file] Page 3 R.S. McEachern A Bit About My Background…. China Brand Building Name of Event-Date [File Name/Location of file file] Page 4 R.S. McEachern China Brand Building This Is An Amazingly Diverse Group Male Female Full Time Part Time 24 26 18 32 HKSAR 24 US 8 Italy 4 Korea 4 India 2 Canada 2 PRC 2 UK 1 Portugal 1 Singapore 1 France 1 Marketing/Media/Events 13 Business Manager/Analyst 10 Admin/Banking/Finance 8 IT/Software 6 Consulting 6 Healthcare 2 Retail 1 Law 1 Tourism 1 Telecom 1 Petroleum 1 Name of Event-Date [File Name/Location of file file] Page 5 R.S. McEachern What Topics Do You Expect Will Be Key? “To be successful in China will require….” China Brand Building What Do You Expect Will Be Some Of The Key Insights? “To Be Successful In China Will Require….” Name of Event-Date [File Name/Location of file file] Page 6 R.S. McEachern 10 20 30 40 50 60 70 80 90 100 1 / 3 1 / 1 1 / 1 7 1 / 2 4 1 / 3 1 2 /...
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Introduction To Course - Name of Event-Date[File...

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