Managing HQ Expectations

Managing HQ - Name of Event-Date[File Name/Location of file file Page 1 R.S McEachern Click to edit Master subtitle style Managing HQ Expectations

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Unformatted text preview: Name of Event-Date [File Name/Location of file file] Page 1 R.S. McEachern Click to edit Master subtitle style Managing HQ Expectations Ron McEachern Hong Kong, 2009 Name of Event-Date [File Name/Location of file file] Page 2 R.S. McEachern Building A Powerful Consumer Brand In China China Brand Building Lays Case Practical Steps To A Successful China Soy And Laguna Examples China Brand Launch 1. Defining Competitive Advantage 2. Managing The Innovation Process 3. Leveraging Insights 4. Compelling Branding 5. Impactful Creative 6. Effective Media Selection 7. Reinforcing Image with Packaging 8. Effective Customer Management 9. Pricing and Promotion Plans 10. Profitable Entry Strategy 11. KPI’s and Performance Tracking 12. Managing HQ Expectations China Cont ext Name of Event-Date [File Name/Location of file file] Page 3 R.S. McEachern China Is Such A High Priority, Management Of HQ Is Critical 1. The solution to most issues lies with a clearly articulated Strategic Plan. 2. At all cost…avoid over promising. China potential is seductive. 3. Be patient….senior management won’t go away. 4. Avoid saying “…But China Is Different”. Always makes people frustrated. 5. Realize that distance and time difference fuels HQ anxiety. 6. Embrace help. Everyone will want to contribute…be open to their ideas. 7. There is nothing better than a well choreographed visit. 8. There is never enough data…so invest quickly in insights and tracking. 9. Set clear priorities and timelines…and over-communicate. 10. Watch competition like a hawk and react fast. China Brand Building Name of Event-Date [File Name/Location of file file] Page 4 R.S. McEachern Final Thoughts On Successful Brand Building In China 1. Start with a clear strategic roadmap targeting competitive advantage. China Brand Building Name of Event-Date [File Name/Location of file file] Page 5 R.S. McEachern Final Thoughts On Successful Brand Building In China 1. Start with a clear strategic roadmap targeting competitive advantage. 2. Reward innovative thinking enterprise wide. Give permission to fail. China Brand Building Name of Event-Date [File Name/Location of file file] Page 6 R.S. McEachern Final Thoughts On Successful Brand Building In China 1. Start with a clear strategic roadmap targeting competitive advantage....
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This note was uploaded on 04/12/2010 for the course MBA na taught by Professor Rofessorcassiancheung,professordanyangxie,professordavidzweig,andprofessorheliwang. during the Winter '10 term at HKUST.

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Managing HQ - Name of Event-Date[File Name/Location of file file Page 1 R.S McEachern Click to edit Master subtitle style Managing HQ Expectations

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