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Managing The Innovation Process

Managing The Innovation Process - Managing The Innovation...

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Name of Event-Date [File Name/Location of file file] Page 1 R.S. McEachern Click to edit Master subtitle style Ron McEachern Hong Kong, 2009 Managing The Innovation Process
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Name of Event-Date [File Name/Location of file file] Page 2 R.S. McEachern Building A Powerful Consumer Brand In China China Brand Building Lays Case Study Practical Steps To A Successful China Soy And Laguna Examples China Brand Launch 1. Defining Competitive Advantage 2. Managing The Innovation Process 3. Leveraging Insights 4. Compelling Branding 5. Impactful Creative 6. Effective Media Selection 7. Reinforcing Image with Packaging 8. Effective Customer Management 9. Pricing and Promotion Plans 10. Managing Profitability 11. KPI’s and Performance Tracking 12. Managing HQ Expectations China Cont ext
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Name of Event-Date [File Name/Location of file file] Page 3 R.S. McEachern Managing Innovation “When the rate of change outside  exceeds the rate of change  inside…the end is in sight.” Jack Welch Former CEO, GE
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Name of Event-Date [File Name/Location of file file] Page 4 R.S. McEachern What Does   “Innovation” Entail? Managing Innovation Ideation Execution
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Name of Event-Date [File Name/Location of file file] Page 5 R.S. McEachern Click to edit Master subtitle style “I have not failed. I have merely found ten thousand ways that don’t work.” Thomas Edison Managing Innovation
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Name of Event-Date [File Name/Location of file file] Page 6 R.S. McEachern Where Do Innovative New  Ideas Come From? New Hires People On The Periphery Front Line Workers Customers Great Companies In Other Industries Managing Innovation
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Name of Event-Date [File Name/Location of file file] Page 7 R.S. McEachern How Can You Encourage  “Ideation”? Managing Innovation Open innovation networks Rewards for best practices and cost savings CEO ‘venture capital’ funds Google style ‘personal entrepreneurship’ Regular consumer immersion Fast prototyping Brainstorming Training in innovation techniques Clear safety net and permission to fail
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Name of Event-Date [File Name/Location of file file] Page 8 R.S. McEachern Click to edit Master subtitle style “Leave the beaten track occasionally and dive into the woods. Every time you do so, you will be certain to find something that you have never seen before.” Alexander Graham Bell Managing Innovation
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Name of Event-Date [File Name/Location of file file] Page 9 R.S. McEachern There are several  good books and  “Innovation  Coaching”  Companies Managing Innovation
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Name of Event-Date [File Name/Location of file file] Page 10 R.S. McEachern The 10 Faces Of Innovation - IDEO Learning People 1. Anthropologist – Observes human behavior and interaction 2. Experimenter – Takes calculated risks, trial and error, prototypes 3.
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