Soy Packaging Development

Soy Packaging Development - Soy Packaging Development Click...

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Name of Event-Date [File Name/Location of file file] Page 1 R.S. McEachern Click to edit Master subtitle style Soy Packaging Development Ron McEachern Hong Kong, 2009
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Name of Event-Date [File Name/Location of file file] Page 2 R.S. McEachern Xin Yi Dai Soy Packaging Was Carefully Tested Packaging
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Name of Event-Date [File Name/Location of file file] Page 3 R.S. McEachern Largely Generic Competition Commodity Competitors Open Up Opportunity To Be Innovative Undifferentiated products Fragmented local players Global players inconsistent across Asia Limited real innovation ex Danone / Wahaha in China Nestle in ASEAN Predominantly Product focused e.g. . enhanced flavours Little value-add packaging For older adults or children Dull imagery Not cool/trendy Little Category Innovation Perceived as ‘Old fashioned” Packaging
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Name of Event-Date [File Name/Location of file file] Page 4 R.S. McEachern Address Dairy Gaps While Leveraging CSD Strengths We can improve on… We can borrow attractive attributes from… Strengths (+) Gold Std Nutrition (+) Authenticity (+) Quality (+) Healthfulness (+) Trust Gaps / Trade-Offs (-) Boring (-) Old Fashioned (-) Not Refreshing Strengths (+) Fun (+) Refreshment (+) Modernity / LAM (+) Brand Personality (+) Easily Accessible (+) Ambient GTM Gaps / Trade-Offs (-) Not healthy Tradition al Dairy CSDs New Dairy (+) Nourishment of Milk (+) Refreshment of Juice (+) Authenticity (+) Modernity (+) LAM values (+) Ambient GTM (+) Early Mover Advantage Packaging
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Name of Event-Date [File Name/Location of file file] Page 5 R.S. McEachern Most popular package because many products use this type Inexpensive Different packages are available Plastic package is not environment friendly Feels more premium (SH) Looks good and fashion, suitable for drinking in bar (SH) Glass bottle is expensive(SH) Feels more premium Feels cool, young and fashion Relatively more expensive Suitable for male
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Soy Packaging Development - Soy Packaging Development Click...

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