Soy Pricing And Collateral Material

Soy Pricing And Collateral Material - Xin Ye Dai Pricing...

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Name of Event-Date [File Name/Location of file file] Page 1 R.S. McEachern Click to edit Master subtitle style Xin Ye Dai Pricing And Promotion Ron McEachern Hong Kong, 2009
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Name of Event-Date [File Name/Location of file file] Page 2 R.S. McEachern Test Market Pricing Structure Test Market Plan * China National Trade margin in line with national CSD’s 12 bottle/case for test market to drive distribution and off-take, move to 24 bottle/ case with national expansion
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Name of Event-Date [File Name/Location of file file] Page 3 R.S. McEachern Soy Will Have A Higher MC Per Raw Case Compared With Other LRBs Soy KSF Tea Juice Drink CSD* Rev/Raw Cs 6.6 5.1 4.4 4.3 COGS/Raw Cs 4.0 3.1 2.6 2.1 MC 2.6 2.0 1.8 2.2 MC % 40% 40% 40% 51% * Including Concentrate Test Market Plan
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Name of Event-Date [File Name/Location of file file] Page 4 R.S. McEachern Key Visual Poster POSM
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Name of Event-Date [File Name/Location of file file] Page 5 R.S. McEachern Bunting Dimensions: 26cmx26cm for Circle (logo); 42.3cm(w)x26cm(h) for Key Visual Panel Channel: OT/TT/OP Used on the ceiling Local production POSM
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Name of Event-Date [File Name/Location of file file] Page 6 R.S. McEachern Channel: OT/TT/OP (schools) Used on the ceiling (When not enough space for bunting POSM Mobile
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Name of Event-Date [File Name/Location of file file] Page 7 R.S. McEachern Wobbler Channel: OT/TT/OP (schools) Used on the main shelf POSM
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Name of Event-Date [File Name/Location of file file] Page 8 R.S. McEachern Price Card Dimensions: 28.5cm(w) x 21cm(h) Dimensions: 28.5cm(w) x 14cm(h) Channel: OT Used on floor displays POSM
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Name of Event-Date [File Name/Location of file file] Page 9 R.S. McEachern Channel: OT/TT/OP (schools) Stick on main shelf Shelf Price Sticker POSM
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Name of Event-Date [File Name/Location of file file] Page 10 R.S. McEachern Channel: OT/TT/OP (schools) Used for 1) base wrap of floor display; 2) water cooler wrap POSM
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This note was uploaded on 04/12/2010 for the course MBA na taught by Professor Rofessorcassiancheung,professordanyangxie,professordavidzweig,andprofessorheliwang. during the Winter '10 term at HKUST.

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Soy Pricing And Collateral Material - Xin Ye Dai Pricing...

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