The China Opportunity

The China Opportunity - The China Opportunity Click to edit...

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Name of Event-Date [File Name/Location of file file] Page 1 R.S. McEachern Click to edit Master subtitle style The China Opportunity Ron McEachern Hong Kong, 2009
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Name of Event-Date [File Name/Location of file file] Page 2 R.S. McEachern Building A Powerful Consumer Brand In China China Brand Building Lays Case Practical Steps To A Successful China Soy And Laguna Examples China Brand Launch 1. Defining Competitive Advantage 2. Managing The Innovation Process 3. Leveraging Insights 4. Compelling Branding 5. Impactful Creative 6. Effective Media Selection 7. Reinforcing Image with Packaging 8. Effective Customer Management 9. Pricing and Promotion Plans 10. Profitable Entry Strategy 11. KPI’s and Performance Tracking 12. Managing HQ Expectations China Cont ext
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Name of Event-Date [File Name/Location of file file] Page 3 R.S. McEachern China Contains A World Of Extremes China Context
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Name of Event-Date [File Name/Location of file file] Page 4 R.S. McEachern China At 60….Remarkable By Any Measure 1.3 Billion people Consider US diversity…X4 56 native ethnic groups…what if fracture? US only 4% in agriculture versus 60% in China…150 MM $1/day Dramatic contrast between east coast and rural west Deeply riven and unequal society pre 1949…then Cultural Revolution Past 25 years those living below poverty line has been reduced by 80% GDP per head 2X…largest auto market…innovative entrepreneurs Investing in green power…#2 wind turbines…#3 solar power Reawakening sense of nationalism…New Cultural Revolution underway China Context
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Name of Event-Date [File Name/Location of file file] Page 5 R.S. McEachern R a pi d e c o n o m ic gr o wt h In fo r m at io n e x p o s e s M e g a- re ta ile rs br § Sophisticate d urban shoppers with multiple value drivers § Rural populations continue to need low- cost solutions § Dominance of “mega’s” – retailers, suppliers, brands § Proliferation of focused specialists § Slow demise of undifferentiat § Evolving models § Exploding information sources § Need to serve both local and int’l customers Consumers U rb a n vs ru ra l di vi d e a n d u n e v e n 1 2 3 5 4 6 Flexible business models developing Competition Operations Multiple Factors Are Driving China Growth And Complexity Consumer value drivers fragmenting China Context
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Name of Event-Date [File Name/Location of file file] Page 7 R.S. McEachern China’s Population & Growth - 2001 to 2013 Population (mil) Population Growth (%) Population (mil) Population Growth (%) Largest population armed with high economic expansion and personal income growth Outlook: Despite the one-child policy, birth rates have risen slightly Rich urban families can
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The China Opportunity - The China Opportunity Click to edit...

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