The Laguna Case Study Powerpoint

The Laguna Case Study Powerpoint - Building A Powerful...

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Name of Event-Date [File Name/Location of file file] Page 1 R.S. McEachern Click to edit Master subtitle style Building A Powerful Consumer Brand In China Ron McEachern Hong Kong, 2009
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Name of Event-Date [File Name/Location of file file] Page 2 R.S. McEachern Building A Powerful Consumer Brand In China China Brand Building Lays Case Practical Steps To A Successful China Soy And Laguna Examples China Brand Launch 1. Defining Competitive Advantage 2. Managing The Innovation Process 3. Leveraging Insights 4. Compelling Branding 5. Impactful Creative 6. Effective Media Selection 7. Reinforcing Image with Packaging 8. Effective Customer Management 9. Pricing and Promotion Plans 10. Profitable Entry Strategy 11. KPI’s and Performance Tracking 12. Managing HQ Expectations China Cont ext
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Name of Event-Date [File Name/Location of file file] Page 3 R.S. McEachern Click to edit Master subtitle style The Laguna Company Ron McEachern Hong Kong, 2009 Building A Powerful Consumer Brand In China
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Name of Event-Date [File Name/Location of file file] Page 4 R.S. McEachern Pre-work Required For The Laguna Case Study The Laguna Case Study will be discussed during the 2nd Lecture You have an opportunity to acquire equity in a traditional Chinese liquor company The new CEO of the Laguna Company is prepared to sell equity in his Company Willing to sell from 51% to 60% of the Company Price expectations based on buying into a “dynamic China growth story” The CEO is basing his expectations on the management P&L projections Investment attractiveness clearly hinges on the potential of the ‘Laguna’ brand You will be asked to defend a of view on this investment opportunity If your surname ends in the letter A to M….be prepared to argue “in favor” If your surname ends in the letter N to Z….be prepared to argue “against” Building A Powerful Consumer Brand In China
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Name of Event-Date [File Name/Location of file file] Page 5 R.S. McEachern Let’s Hear From Those Who  Would  Invest In The Laguna  Company Building A Powerful Consumer Brand In China
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Name of Event-Date [File Name/Location of file file] Page 6 R.S. McEachern Let’s Hear From Those Who  Would Not  Invest In The  Laguna Company Building A Powerful Consumer Brand In China
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Name of Event-Date [File Name/Location of file file] Page 7 R.S. McEachern Laguna Financials – Management’s Forecast RMB MM / % 2007 2008 2009 2010 2011 2012 CAGR Total Revenue 834 957 1,396 1,795 2,328 2,392 % VYA 15% 46% 29% 30% 26% 29% 28.6% COGS (411) (400) (588) (713) (897) (1114) %Revenue (49%) (41%) (40%) (40%) (39%) (38%) 22.0% Gross Margin 423 557 837 1081 1431 1818 % Revenue 51% 59% 60% 60% 61% 62% 34.0% Selling Expense (148) (194) (291) (379) (503) (645) % Revenue (18%) (20%) (21%) (21%) (22%) (22%) 34.5% Adv. & Promo (50) (76) (150) (192) (249) (313) % Revenue (6%) (8%) (11%) (11%) (11%) (11%) 44.0% G&A (38) (65) (87) (102) (118) (138) % Revenue (5%) (7%) (6%) (6%) (5%) (5%) 29.0% EBIT 187 222 310 408 562 723 31.0% EBIT % Margin 22.5% 23.1% 22.2% 22.7% 24.1% 24.7% Net Income 102 147 195 258 356 464 35.3% Net % Margin 12.3% 15.4% 14.0% 14.4% 15.4% 15.8% Capex 60 178 4 4 4 Laguna Performance
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Name of Event-Date [File Name/Location of file file] Page 8 R.S. McEachern Click to edit Master subtitle style The Laguna Company Ron McEachern Hong Kong, 2009 Building A Powerful Consumer Brand In China
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The Laguna Case Study Powerpoint - Building A Powerful...

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