3020case - The First Department Store lies on Suzhous main...

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The First Department Store lies on Suzhou’s main shopping street, the Street of the People. It is a multi-storey building selling all kinds of goods. Sarah Harrison, President of Retail Expertise Associates (REA) has agreed to go to China for a week of consulting with the First Department Store. As she started her journey, she wrote her experiences and thoughts. Sarah found a lot of ‘interesting’ points about First Department as she went along her journey. Her emotions varied from frustration to confusion as the days went on. Sarah’s first exposure to a Chinese-style business was definitely an eye opener. After analyzing the case, Organization, seemed to be the main problem with First Department Store. It is a multi-storey building with merchandise lying around on each floor with no proper holding area. This makes the store look really untidy and disorganized from the outside. With this merchandise lying around, the dirt and dust cumulates over time giving the First Department Store an uninviting image. The excess
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This note was uploaded on 04/12/2010 for the course MGT 3460 taught by Professor Ebenezerasem during the Spring '10 term at University of Lethbridge.

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3020case - The First Department Store lies on Suzhous main...

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