Chapter 16 - 02/04/200816:30:00 Chapter16Questions...

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02/04/2008 16:30:00 MMadore MAN 3020 Chapter 16 Questions Make sure you read the chapter and go through the power point slides…….the  questions below do not cover everything off. Define advertising. Paid non-personal communication through various media with the purpose of  informing or persuading members of a particular audience Appeal to business, NPO, and consumers Product marketing  – Non-personal selling of a particular good or service o Beyonce Knowles encourages this brand over others Institutional Marketing  – promotion of a concept, idea, philosophy, or goodwill of an  industry; public relations advertising o Nunavut Travel poster What are the three objectives of advertising? Informative  – seeks to develop initial demand for a good, service, organization,  person, place, idea, or cause o Beginning product life cycle Persuasive  – attempts to increase demand for an existing good, service,  organization, person, place, idea, or cause o Throughout product life cycle Reminder  – advertising that reinforces pervious promotional activity by keeping the 
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This note was uploaded on 04/12/2010 for the course MGT 3460 taught by Professor Ebenezerasem during the Spring '10 term at University of Lethbridge.

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Chapter 16 - 02/04/200816:30:00 Chapter16Questions...

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