MGT3020CourseOutline

- University of Lethbridge Faculty of Management Management 3020 A Marketing Syllabus(Proposed Fall 2007 Instructor Office Contact Information

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University of Lethbridge Faculty of Management Management 3020 A– Marketing Syllabus (Proposed) Fall 2007 Instructor: Michael Madore Office: E462 Contact Information: Phone - 329-2439 Email - [email protected] Lecture Room: 3020A - MW 1630-1745 – SU 063 Course Objectives This course is intended to be an introductory course in marketing. Students will be exposed to the marketing aspects of many industries as well as the fundamentals of managing the marketing function in an organization. Videos, case studies and examples will be used to aid the student to see the application of these principles. Many topics will be dealt with restricting the time available for any one of them and the student is reminded that more in depth treatments of these topics are carried out in the 2 nd level marketing courses such as consumer behaviour, marketing management, marketing research, retailing advertising, sales management. Texts - Required Contemporary Marketing:1 st Canadian Ed. Authors: Boone, Kurtz, MacKenzie, and Snow ISBN: 0-17-625176-6 Class attendance for regular class periods, while not mandatory, is strongly encouraged. Attendance for tests and in-class assignments is mandatory and absence will result in an F for that test or assignment. Participation, although not graded, will result in a more interesting and dynamic class for both the instructor and the students! 1
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Learning Outcomes To gain an understanding of the role Marketing through academia and practical business experience. By the end of this course students will have an appreciation of basic marketing functions, which will include but will not be limited to: a) Marketing Strategy –understanding of the marketing mix and how it is applied in real life settings. b) Realize the importance of Consumer Behaviour and how it influences Marketing Strategy. c) Relevance of target market selection and the profound influence it has on the marketing mix variables. d) Functionality and importance of the marketing research process in the business setting. Evaluation 1. Unit Exams ………. ..…………………………………………………66% Unit One (Ch# 1-6) 22% Unit Two (Ch# 8-12) 22% Unit Three (Ch#13 - 19) 22% 2. Cases (3 cases @ 7.5% each) …………………………………….…22.5% 3. Project ……………………………………………….
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This note was uploaded on 04/12/2010 for the course MGT 3460 taught by Professor Ebenezerasem during the Spring '10 term at University of Lethbridge.

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- University of Lethbridge Faculty of Management Management 3020 A Marketing Syllabus(Proposed Fall 2007 Instructor Office Contact Information

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