Rahn_et_al_notes_vcruz

Rahn_et_al_notes_vcruz - Rahn, Wendy et al. "A...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Rahn, Wendy et al. “A Social-Cognitive Model of Candidate Appraisal” Information and Democratic Processes (1990). Puzzle: Political scientists have not provided theoretical or rigorous empirical analyses of the role of candidates and their images in electoral choice. Given the abundance of political information and the simple choice between one or another candidate, people come to relatively similar assessment and decisional processes for most individuals (regardless of their educational background or interest). Candidate appraisal/image is important to understand because it may what drives voters’ decisions. All in all, the decision-making process for presidential elections is comparative, thus a comparative model outperforms models based on separate assessments of the individual candidates. Political information provided is repetitive and in the form of simple political cues, thus political expertise is unimportant when making one’s candidate appraisal. Overall: Model of Candidate Appraisal The formation of candidate images is a relatively easy task based on assumptions of cognitive economy o Correct – process similar to how impressions are made of people encountered everyday o Incorrect – process all the information available in a new setting Implications: easy to make form your candidate’s image, any further
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 04/12/2010 for the course PS 686 taught by Professor Various during the Winter '10 term at University of Michigan.

Page1 / 4

Rahn_et_al_notes_vcruz - Rahn, Wendy et al. "A...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online