1.Lutz tells us about “weasel words,” words or phrases such as: like, can be, help, virtually, new, improved, acts, works. All these words, when used in advertisements, actually have no meaning or do not have the meaning that those words are being used as. (i.e. new or improved actually only meaning a change in the product even if it’s just adding a new scent to it or changing the color.) Advertisers use these words in their ads frequently because people to trust the product really is what they are guided to think those words mean.2.Lutz tells us the word “like” is repeatedly used in many advertisements; the ad might state something along the lines of “works like magic!” Well like means the ad is
This is the end of the preview.
access the rest of the document.