Intro_6_b - Introduction to Management Lecture H12 19th...

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1 Introduction to Management Lecture H12: 19 th February 2008 Internet technologies and the “new” organisation Professor Steve Woolgar – The promise of the new technologies: cyberbole – Virtual Society? – We won’t be fooled again? – Definitive effects and counter intuitive results – Conclusions The promise of the new technologies • Major effects on: – space/distance/location – sociality/identity/community – information/knowledge/expertise • Major changes from: – old manufacturing economy to new knowledge economy – jobs for life to multiple transferable skills – product oriented to service oriented industrial base Implications for business models • expansion of markets • more efficient customer communication • more consumer choice/redress • supply chain disruption/reconfiguration/no middle men • rise in non transaction business: advertising/info • consumption changes from public/anonymous to private/potentially highly visible The promise of the new technologies • Access is advantageous and desirable – have-nots want access – the digital divide • E-commerce is mainly point to point transactions on the Internet, commercial trading through electronic signals • Access leads to (meaningful) use • Organisations are transformed • The emergence of a “virtual society”? • Cyberbole = cyber + hyperbole – Example of lastminute.com The rise of “epithetised phenomena” epithet institution • interactive •c y b e r •t e l e • e(lectronic) •r em o t e • distant • home •v i r t u a l • education • community • society • organisation • university • reality • social science •m e d i a
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2 Virtual Society? - the problem • Massive growth of new electronic technologies, but social context of use still poorly understood • Obviously there have been changes in practice, but are these consequential? –Egwha
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Intro_6_b - Introduction to Management Lecture H12 19th...

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