mis2008su_ch05_choi - Chapter 5 E-Business and and...

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Chapter 5 usiness and E-Business and E-Commerce Information Technology For Management 6 th Edition Sejong University Chapter 5 1
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ontents Contents 5.1 Overview of E-Business and E-Commerce 5.2 Major EC Mechanisms 5.3 Business-to-Consumer Applications 5.4 B2B Applications. 5.5 Major Models of E-Business: From E-Government to C2C. 5.6 E-Commerce Support Services: Advertising, Payment, and Order Fulfillment. 5.7 Ethical and Legal Issues in E-Business. 2 Chapter 3
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5.1 Overview of E-Business and E-Commerce E-Commerce (EC) z EC describes the process of buying, selling, transferring, serving, or exchanging products, services, or information via n/w, including the internet z E-Commerce vs. E-Business z Electronic commerce can take several forms depending on the degree of digitization (the transformation from hysical to digital) physical to digital). { The degree of digitization relates to: z the roduct service) sold p () z the process z the delivery agent (or intermediary) 3 Chapter 3
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he Dimensions of EC The Dimensions of EC 4 Chapter 3
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ure s artial EC Pure vs. Partial EC z Brick-and-mortar (or old-economy) organizations refer to pure physical corporations z Virtual (or pure-play ) organizations (pure click) are companies that are engaged only in EC z Click-and-mortar (or Click-and-brick ) organizations are those that conduct some e-commerce activities, yet their rimary business is done in the physical world primary business is done in the physical world. 5 Chapter 3
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he Structure of E ommerce The Structure of E-Commerce Chapter 5 6
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ypes of EC Transactions Types of EC Transactions z Business-to-business (B2B) : Both the sellers and the buyers are business organizations z Collaborative commerce (c-Commerce) : In c-commerce, business partners collaborate electronically z Business-to-consumers (B2C) : The sellers are rganizations, and the buyers are individuals, -t iling oga a o s ,a d ebuyesae d duas , e ag z Consumer-to-consumer (C2C) : Individuals sell products r services to other individuals or services to other individuals z Business-to-Business-to-Consumers (B2B2C ): A 7 business sells to a business but delivers the product or services to an individual consumer (ex. Godiva )
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ypes of EC Transactions Types of EC Transactions (Continued) z Consumers-to-businesses (C2B) : Consumers submit particular needs for a product or service, and suppliers ompete to provide it (ex riceline compete to provide it (ex. Priceline ) z Intrabusiness (intraorganizational) commerce : An organization uses EC internally to improve its operations. A special case is known as B2E (business-to-employees) z Government-to-citizens (G2C): A government entity provides service to its citizens via EC cf. G2G, G2B z Mobile commerce (m-commerce) : When e-commerce is one in a wireless environment Chapter 5 8 done in a wireless environment
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Framework for EC A Framework for EC Chapter 5 9
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5.2
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mis2008su_ch05_choi - Chapter 5 E-Business and and...

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