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Unformatted text preview: Radio, Television, and the Web The Reach of the Radio&Television • Radio and television reach the vast majority of people daily basis .(How do you get information every day? Internet? Newspaper? TV? Today we gonna talk about how to use these media tools to do PR news release) Radio News Releases (Audio News Releases, ANRs) • Written for the ear, more concise, can be easily understood. (Listeners have short attention, ) • A standard one-minute ANR is around 160 words. (Differ from print release which has hundreds words, time is money) • More conversational style, short sentences. (writing style, print news is more formal, standard English grammar) Video News Releases(VNRs) • More expensive, time-consuming. (what do you think the advantage and disadvantage of VNR?) (producer, director, maybe use celebrities, because of the cost, analyze the situation, whether the topic will still be current by the time the video is produced.) •...
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- Spring '10
- Mercury Prize, NEWS RELEASES, Gentle Giant, VNR, Radio News Releases, Audio News Releases