Chapter 3 Closing Case - Shawnae Cristobal International...

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Shawnae Cristobal International Business Professor Rayan September 17, 2008 Box #283 Chapter 3: Closing Case Page 126 #s 1,3 1. McDonald's, other foreign fast food chains and retails stores had been drawn to India because of its huge potential market of 1,000 million people. Indian critics complain that McDonald's and other foreign fast food are unIndian. They also allege that McDonald's - together with other fast-food outlets that arrived in the mid-90s, is losing money. India has a very ancient food culture. We are not going to change to American patterns of consumption. India's fledgling fast-food industry has been keeping a low profile because of such opposition. Ten years ago, Kentucky Fried Chicken found its new restaurant in the eminently westernized city of Bangalore under siege from farmers and anti-globalization protesters. Customers had been staying away too - put off by what they regarded as high prices and inedible food. The mob ended up vandalizing the restaurant. A hundred people
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This note was uploaded on 04/13/2010 for the course BUSINESS 121581 taught by Professor Schils during the Spring '10 term at École Normale Supérieure.

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Chapter 3 Closing Case - Shawnae Cristobal International...

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