xbis219_appendix_b-1 - Axia College Material Appendix B...

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Axia College Material Appendix B Picture the Supply Chain Complete the chart below by outlining the digital content supply chain at Warner Bros. Entertainment. Upstream Component (sourcing/procurement) Internal Component (packing/assembly manufacturing) Downstream Component (distribution) *Sourcing and procurement takes place in the Upstream Supply Chain when Warner is dealing with external customers. *The main supplier for Warner is Hewlett-Packard. *Through hardware, software, and services, Hewlett-Packard provides Warner with digital media platform. *In order for Warner Brothers to manipulate the desired speed the company needs, Hewlett-Packard developed a high- performance storage system. *Packaging, assembling, and manufacturing takes place in the Internal Supply Chain. *For all films, Warner Brothers has both film and digital versions. *The films offered by Warner Brothers released on three different types of DVDs (DVD, HD DVD, and Blu-ray Disc), Apple iTunes, other mobile devices, and video-
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This note was uploaded on 04/13/2010 for the course MATH 116 MATH 116 taught by Professor Don'tknow during the Spring '09 term at University of Phoenix.

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xbis219_appendix_b-1 - Axia College Material Appendix B...

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