Comm320-03-BuinessPlanWK3

Comm320-03-BuinessPlanWK3 - Business Plan Preparation A...

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    Business Plan Preparation A guide for action, and a tool for  obtaining financing  
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    Lecture Objectives 1. Define the reasons for  preparing a business plan 2. Compare possible target  audiences 3. Outline the elements of a well- prepared business plan
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    Fundamentals of a Business Plan A business plan is an essential tool  (a  “road map”) Should provide answers to 2 basic  questions: 1. Is the venture worth pursuing? 2. Can the entrepreneur do it and how?
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    Fundamentals of a Business Plan Have the user’s needs in mind  -- Banks, Government,  Venture Capitalist  Speak the entrepreneur’s mind -- goals, objectives and  dreams Provides market analysis: competition, market size,  growth  Financial projections -- CF, IS, BS, Ratio analysis  Strategic thinking: demonstrate the co-ordination  of all functions of the enterprise: show how  marketing, operations, and HR function as a team  to earn projected revenues Written clearly, concise and complete
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    Business Plan: Target Audience Interests  Banker Financial safety and reasonable short-term profit Development of long-term relationship Entrepreneur’s management ability The “marketability” of the products and services Loan repayment -- cash-flow of the operation Securities pledged, co-signer(s)
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    Business Plan: Target Audience Interests Government program Objectives of the program Perceived benefits to the community Indication that the grant is required for the start up  Anticipated results Involvement by other parties (bank and/or  investors) General business plan requirements  
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    Business Plan: Target Audience Interests  Venture Capitalist Purely Financial: 40% or better return Profit potential of products/services  Deal structure:  market rate return for a portion of the  investment ability to sell out with high return (3X original  investment) seat on the board Well prepared business plan
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    Building a Business Plan RESEARCH Industry Customer Competition MANAGEMENT Marketing plan Operations Plan Management Team Financial Plan
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    Business Plan Outline: Executive Summary Highlight key elements of the business  plan Overview of the opportunity and product  or service Describe market potential Discuss financial requirements Provide the sources of financing
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This note was uploaded on 04/14/2010 for the course COMM comm 320 taught by Professor Denisbeauschesne during the Winter '10 term at Concordia Canada.

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Comm320-03-BuinessPlanWK3 - Business Plan Preparation A...

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