Comm320-08-Intrapreneurship WK8

Comm320-08-Intrapreneurship WK8 - Intrapreneurship Making...

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    Intrapreneurship Making Big Companies  More Entrepreneurial
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    Corporate Entrepreneurship Due to: Rapid technological change, consumer demand for  variety, quality, customization and convenience Short business cycles Move from physical to intellectual assets The increase in strategic alliances with small firms,  outsourcing and downsizing Large firms are changing the way they  structure their processes in order to be more  responsive  to market needs, competitors’  strategies, and the initiatives of small businesses 
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    Requirements for Corporate  Entrepreneurship   Instilling the appropriate  CULTURE Having a flexible structure Promoting certain behaviors: Independence & Risk-taking Developing a reward system Implementing  ENTREPRENEURIAL STRATEGIES Corporate Venturing Venture Capital Support Investing in projects, funding product development Management as Champions of Innovation Sponsoring Independent Entrepreneurs
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    1. Creating The Appropriate  Culture Large organizations: Layers of hierarchy, inflexible structures, low level of  employee participation, high level of political activity Intrapreneurial organizations:  Based on the need to build and foster innovation and  creativity   to keep up with  competition Tries to model the entrepreneurial environment by  encouraging employees to get involved in management  This requires a conducive environment by encouraging  flexibility independence , and  risk-taking Intrapreneurship is developed through the  organizational  structure  (how the firm is structured to coordinate its efforts), the  types of the 
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