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Comm320-10-InternationalExpWK10

Comm320-10-InternationalExpWK10 - Going International...

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    Going International Expanding Your Business  Geographically
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    Reasons For Going International Open up new markets or windows of opportunity Increase sales volume Cheaper resources -- material and labor Government programs -- tax exemptions, interest- free loans, grants In line with growth goals Importing opportunities
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    Exporting  (direct or indirect) – Maintaining a national production  base and exporting goods to foreign markets Licensing  – Acting as a Licensor and allowing a foreign firm to use  your technology or produce & distribute your products Franchising  – Allowing other firms to operate an international  franchise Strategic Alliance / Joint Venture  – Entering a new market outside  your home country by allying yourself with a foreign firm in that  country Wholly Owned Subsidiary  - Entering a new market outside your  home country through  Acquisition  strategy – by buying up a local firm in that country Greenfield  strategy – by starting a completely new firm in that  country Internationalization Strategies
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