PepsiCo Inc Case Analysis

PepsiCo Inc Case Analysis - PepsiCo Inc. Case Analysis Cody...

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PepsiCo Inc. Case Analysis
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Cody Collins November 10, 2009 Mcmurry University Company History History of PepsiCo Inc 1965 PepsiCo Inc was established when Pepsi Cola and Frito-Lay shareholders agreed to a merger of the salty snack icon an soft drink giant. Founded with revenues of 510 million. 1932 The companies salty snack business began when Elmer Doolin started marketing an manufacturing Frito chips and Herman Lay started a potato chip distribution, in Nashville Tennessee. 1961 Lay and Doolin agreed to a merger to establish the Frito-Lay Company. 1971 After five years as a snack an beverage company, an introducing new products and entering markets in Japan and Eastern Europe, and opening on average of one snack food plant per year, PepsiCo’s revenues reach $1 billion. 1977 Acquisitions of Pizza Hut which significantly shaped the future for the company for the next 20 years. 1986 Wayne Calloway (PepsiCo CEO between 1986 and 1996) created a Business
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This note was uploaded on 04/14/2010 for the course BUS 3340 taught by Professor Lapoint during the Spring '10 term at McMurry.

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PepsiCo Inc Case Analysis - PepsiCo Inc. Case Analysis Cody...

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