Chapter 14 - Chapter 14 Retailing and Wholesaling Retailing...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Chapter 14 – Retailing and Wholesaling Retailing – all activities involved in selling, renting, and providing goods and services to ultimate consumers Value of retailing – creates customer value, created through utilities provided o Consumer Utilities Offered by Retailing Global economic impact of retailing – 4 of the largest 30 businesses in the US Time, Place, Form, Possession Form of Ownership o Independent Retailer o Corporate Chain o Contractual Systems Business format franchises Product distribution franchises Level of Service o Self-service o Limited Service o Full-Service Type of merchandise Line o Depth of Line – specialty outlets o Category Killers o Breadth of Line – general merchandise stores o Scrambled merchandising – offering several unrelated product lines in a single retail store Nonstore Retailing o Automatic Vending o Direct Mail and Catalogs o Television Home Shopping o Online Retailing o Telemarketing – using the telephone to interact with and sell directly to
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 2

Chapter 14 - Chapter 14 Retailing and Wholesaling Retailing...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online