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Outline_Weaver_Burke - 1 RichardWeaver(19101963...

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1 Richard Weaver and Kenneth Burke Richard Weaver (1910-1963) Language is sermonic . “every use of speech, oral and written, exhibits an attitude, and an attitude implies  an act.” Ideas Have Consequences  (1948) Culture and Tyrannizing Image . uncontested terms  between the individual and his empirical experience.  ideal of excellence. Ethics of Rhetoric  (1953) Ultimate Terms : Three major: 1. god terms 2. Devil terms
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2 3. Charismatic terms A person’s use of ultimate terms reveals the “degree to which that vision  contributes to or detracts from the effort to move the culture closer toward  the truth and the perfection embodied in its tyrannizing image.” “Language is Sermonic” (1963) Rhetoric and worldviews arguments and worldview. asking listeners to agree . . . reality  Arguments  1. Definition 2. Similitude 3. Cause and effect 4. Authority and Testimony
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