Outline_Black_and_Bitzer - 1 EdwinBlack(1929...

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Edwin Black and Lloyd Bitzer Edwin Black (1929-) “Rhetorical Criticism: A Study In Method” (1965) 1. effect an immediate audience. 2. grammar of rhetorical art developed in classical antiquity. 3. The neo-Aristotelian critics “ignore the impact of the discourse on  rhetorical conventions, its capacity for disposing an audience to expect certain  ways of arguing and certain kinds of justification in later discourses that they  encounter.”   “Note  on Theory and Practice in Rhetorical Criticism” (1980) “normative” response  emic criticism 1. as a prerequisite to the interpretation of a rhetorical artifact,  2. from the suspension of judgment to the rendering of judgment.   Etic criticism : approaches the object of criticism through the lens of some  theory or prior conceptual framework. 1
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“The Second Persona” (1970) first persona . second persona   a critic “does not focus on a relationship between a discourse and  an actual auditor.  [He] focuses instead on the discourse alone, 
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Outline_Black_and_Bitzer - 1 EdwinBlack(1929...

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