Chapter 28: The Consumer Society 1945-1960 • Dwight Eisenhower was now the president (Election of 1952) • Nikita Khrushchev and Richard Nixon had a “kitchen debate,” where they argued and had a clash between communism and capitalism. • Couples were having babies nonstop because couples were marrying earlier, a procreation ethic was formed, modern science reconfirmed any fears, and a general spirit of confidence about the future. • The GI bill was passed, which pumped millions of dollars into the economy by providing veterans with compensation, loans, and tuition reimbursements The Rise of the Suburbs • Americans looked to suburbs to provide additional space needed for their growing families. The suburbs fed consumer society’s appetite for new technological products. • Homes were cheap and affordable, and the government made the homes even more affordable for veterans of the war. The Changing World of Work • A small amount of companies were accounted for more than half of total corporate income. • Computers were starting to be implemented into the workforce. • White-collar workers outnumbered the amount of blue-collar workers. Shared Images of Television • By 1960 nine out of ten people owned a television, transforming social habits • Advertising on television produced overnight national fads. • Exposed more people to sports, making popular figures out of athletic heroes The Car Culture • Automobiles narrowed the physical gap between rural and urban communities. Created more jobs: petroleum, highway repair etc. • The Interstate Highway Act produced 41,000 miles of highway, and
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