Chapter 28: The Consumer Society
Dwight Eisenhower was now the president (Election of 1952)
Nikita Khrushchev and Richard Nixon had a “kitchen debate,” where they
argued and had a clash between communism and capitalism.
Couples were having babies nonstop because couples were marrying
earlier, a procreation ethic was formed, modern science reconfirmed any
fears, and a general spirit of confidence about the future.
The GI bill was passed, which pumped millions of dollars into the
economy by providing veterans with compensation, loans, and tuition
The Rise of the Suburbs
Americans looked to suburbs to provide additional space needed for their
growing families. The suburbs fed consumer society’s appetite for new
Homes were cheap and affordable, and the government made the homes
even more affordable for veterans of the war.
The Changing World of Work
A small amount of companies were accounted for more than half of total
Computers were starting to be implemented into the workforce.
White-collar workers outnumbered the amount of blue-collar workers.
Shared Images of Television
By 1960 nine out of ten people owned a television, transforming social
Advertising on television produced overnight national fads.
Exposed more people to sports, making popular figures out of athletic
The Car Culture
Automobiles narrowed the physical gap between rural and urban
communities. Created more jobs: petroleum, highway repair etc.
The Interstate Highway Act produced 41,000 miles of highway, and