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Unformatted text preview: thesis Testing of hypothesis. Unit 4: Needs of research design Components of research design - Different research designs Research design for studies in commerce and management Unit 5: Assumptions of case study method Advantages and disadvantages of case study method - Making case
study effective Case study as a method of business research Unit 6: Sampling Sampling procedure Characteristics of good sample Methods of sampling Unit 7: Sources of Data Primary sources of data Methods of collecting primary data Secondary sources of data Unit 8: Observation General characteristics of observation method Process of observation Use of observation in business research Unit 9: Schedules and Questionnaire Process of data collection Importance of questionnaire Distinction between schedules and questionnaire Unit 10: Interview Types of interviews Approach to the interview Qualities of interview Interview techniques in business research Unit 11: Processing Data Checking – Editing –Coding Transcriptions and Tabulation Data analysis Unit 12: Report Writing Types of reports Contents; Styles of reporting Steps in drafting reports Editing the final draft Evaluating the final drafts...
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This note was uploaded on 04/15/2010 for the course MBA mba taught by Professor Smu during the Spring '10 term at Manipal University.
- Spring '10