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09-Unit9 - Research Methodology Unit 9 Unit 9 Structure 9.1...

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Research Methodology Unit 9 Sikkim Manipal University Page No. 110 Unit 9 Schedule and Questionnaire Structure 9.1 Meaning of schedules and questionnaire Objectives 9.2 Types of questionnaire 9.2.1 Structured or standard questionnaire 9.2.2 Unstructured questionnaire 9.3 Processes of data collection 9.3.1 Alternate method of sending questionnaires 9.3.2 Personal Delivery 9.3.3 Attaching Questionnaire to products 9.3.4 Advertising Questionnaire 9.3.5 News stat insert 9.3.6 Improving the response in a mail survey 9.4 Importance of questionnaire 9.4.1 Advantages of questionnaire 9.4.2 Disadvantages of Questionnaire 9.5 Distinction between schedule and questionnaire Self Assessment Questions 9.6 Summary 9.7 Terminal Questions 9.8 Answers to SAQs and TQs 9.1 Meaning of Schedule and Questionnaire The mail survey is another method of collecting primary data. This method involves sending questionnaires to the respondents with a request to complete them and return them by post. This can be used in the case of educated respondents only. The mail questionnaires should be simple so that the respondents can easily understand the questions and answer them.
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Research Methodology Unit 9 Sikkim Manipal University Page No. 111 It should preferably contain mostly closed-end and multiple choice questions so that it could be completed within a few minutes. The distinctive feature of the mail survey is that the questionnaire is self- administered by the respondents themselves and the responses are recorded by them, and not by the investigator as in the case of personal interview method. It does not involve face-to-face conversation between the investigator and the respondent. Communication is carried out only in writing and this required more cooperation from the respondents than in verbal communication Objectives After studying this lesson you should be able to understand: Types of questionnaire Structured or standard questionnaire Unstructured questionnaire Processes of data collection Alternate method of sending questionnaires Importance of questionnaire Advantages of questionnaire Disadvantages of Questionnaire Distinction between schedule and questionnaire 9.2 Types of Questionnaires Questionnaires may be classified as: 9.2.1 Structured/ standardized questionnaire Structured questionnaires are those in which there are definite, concrete and preordained questions with additional questions limited to those necessary to clarify inadequate answers or to elicit more detailed
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