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Unformatted text preview: h instrument though variable labels. In this instance the variable
names could be given as CS1, CS2, CS3, CS4, CS5, CS6, CS7, CS8, CS9
and CS10. The label CS indicating Consumer satisfaction and the number 1
to 10 indicate the statement measuring consumer satisfaction. Once the
labelling process has been done for all the responses in the research
instrument, the transcription of the response is done.
11.6.2 Manual Transcription
When the sample size is manageable, the researcher need not use any
computerization process to analyze the data. The researcher could prefer a
manual transcription and analysis of responses. The choice of manual
transcription would be when the number of responses in a research
instrument is very less, say 10 responses, and the numbers of observations
Sikkim Manipal University Page No. 156 Research Methodology Unit 11 collected are within 100. A transcription sheet with 100x50 (assuming each
response has 5 options) row/column can be easily managed by a
researcher manually. If, on the other hand the variables in the research
instrument are more than 40 and each variable has 5 options, it leads to a
worksheet of 100x200 sizes which might not be easily managed by the
researcher manually. In the second instance, if the number of responses is
less than 30, then the manual worksheet could be attempted manually. In all
other instances, it is advisable to use a computerized transcription process.
11.6.3 Long Worksheets
Long worksheets require quality paper; preferably chart sheets, thick
enough to last several usages. These worksheets normally are ruled both
horizontally and vertically, allowing responses to be written in the boxes. If
one sheet is not sufficient, the researcher may use multiple rules sheets to
accommodate all the observations. Heading of responses which are variable
names and their coding (options) are filled in the first two rows. The first
column contains the code of observations. For each variable, now the
responses from the research instrument are then transferred to the
worksheet by ticking the specific opt...
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This note was uploaded on 04/15/2010 for the course MBA mba taught by Professor Smu during the Spring '10 term at Manipal University.
- Spring '10