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Unformatted text preview: form that can
be quickly understood at the glance. The meaning of figures in tabular form
may be difficult for the mind to grasp or retain. “Properly constructed graphs
and charts relieve the mind of burdensome details by portraying facts
concisely, logically and simply.” They, by emphasizing new and significant
relationship, are also useful in discovering new facts and in developing
The device of graphic presentation is particularly useful when the
prospective readers are non-technical people or general public. It is useful
Sikkim Manipal University Page No. 166 Research Methodology Unit 11 to even technical people for dramatizing certain points about data; for
important points can be more effectively captured in pictures than in tables.
However, graphic forms are not substitutes for tables, but are additional
tools for the researcher to emphasize the research findings.
Graphic presentation must be planned with utmost care and diligence.
Graphic forms used should be simple, clear and accurate and also be
appropriate to the data. In planning this work, the following questions must
(a) What is the purpose of the diagram?
(b) What facts are to be emphasized?
(c) What is the educational level of the audience?
(d) How much time is available for the preparation of the diagram?
(e) What kind of chart will portray the data most clearly and accurately?
11.12.1 Types of Graphs and General Rules
The most commonly used graphic forms may be grouped into the following
a) Line Graphs or Charts
b) Bar Charts
c) Segmental presentations.
d) Scatter plots
e) Bubble charts
f) Stock plots g) Pictographs
h) Chesnokov Faces
The general rules to be followed in graphic representations are:
1. The chart should have a title placed directly above the chart.
2. The title should be clear, concise and simple and should describe the
nature of the data presented.
Sikkim Manipal University Page No. 167 Research Methodology Unit 11 3. Numerical data upon which the chart is b...
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This note was uploaded on 04/15/2010 for the course MBA mba taught by Professor Smu during the Spring '10 term at Manipal University.
- Spring '10