Chapter_9_Study_Guide - Chapter 9 Study Guide I....

Info iconThis preview shows pages 1–3. Sign up to view the full content.

View Full Document Right Arrow Icon
Chapter 9 Study Guide I. Preliminaries a. Everything starts with your thesis and forming your purpose b. What can the audience do in their lives to help solve the problem you have brought up? II. Invention a. Identify and develop content and strategies b. People are moved by i. Emotional responses ii. Moral Convictions iii. Moral Obligations iv. Physical, social, and psychological needs v. Wants and desires vi. Fears and insecurities vii. Hopes and Dreams c. Maslow’s Hierarchy of Needs i. Basic physiological needs 1. Ex.) Food, water, shelter ii. Safety iii. Social needs 1. Acceptance, affection, intimacy iv. Self-esteem v. Self-actualization 1. Our drive to fulfill our personal potentialities and capabilities III. Arrangement
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
a. Monroe’s Motivational Sequence i. Attention 1. Gain audience’s favorable attention and interest 2. Arouse appropriate emotions 3. Call forth other relevant motivating responses 4. Lead naturally into the next phase ii. Need 1. Make audience aware of and deeply concerned about the problem 2.
Background image of page 2
Image of page 3
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 04/15/2010 for the course CAS 100A taught by Professor Schneider,lori during the Spring '08 term at Pennsylvania State University, University Park.

Page1 / 4

Chapter_9_Study_Guide - Chapter 9 Study Guide I....

This preview shows document pages 1 - 3. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online