nonprofit marketing - Marketing is about making an exchange...

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Marketing is about making an exchange Do nonprofits expect people to just come to them? Why do we need to do marketing? Does the marketing of what nonprofits have to offer differ from the marketing of for profit “products?” Pp249-250 and read “What is marketing”?
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Marketing and Exchange Partners How does marketing link us to our exchange partners? Donors Governments Media Service collaborators Allies in advocacy Clients pp.250-251
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Discuss the Powerful Implications Marketing has For Nonprofits 1. Crucial management function since success in accomplishing exchanges determines whether nonprofit thrives or dies. 2. Marketing not optional: it will occur whether effective or not. Involves much more than promotion. pp. 251
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How do we facilitate mutually beneficial exchanges? What steps do we take to tailor products and services? What should we consider
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This note was uploaded on 04/17/2010 for the course MARKETING 248 taught by Professor Keke during the Fall '08 term at Walden University.

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nonprofit marketing - Marketing is about making an exchange...

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