Chapter 12 Student F09 MGT 302

Chapter 12 Student F09 MGT 302 - Chapter12 TheStrategyof

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Chapter 12 The Strategy of  International Business
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Business-level Strategy Indicates how an organization chooses to  compete in a particular market to gain a  competitive advantage over competitors. Creates differences between the firm’s  position relative to its rivals by performing  activities differently or by performing  different activities.
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Value Chain Analysis The value chain refers to the collection of  activities that are performed to design,  manufacture, market, deliver, and support a  product. Composed of primary and support activities. Value chain analysis attempts to delineate  how a firm chooses to add value through its  business-level strategy.
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The Value Chain
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Ways to Competitive Advantage Low-Cost Strategy when a firm produce goods or services at  lower cost levels than competitors strategy emphasizes efficiency, cost control  and standardization firm can charge a lower price and/or earn a  higher margin
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This note was uploaded on 04/17/2010 for the course MGT 302 taught by Professor West during the Spring '10 term at ASU.

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Chapter 12 Student F09 MGT 302 - Chapter12 TheStrategyof

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