Chapter 15 Student re2

Chapter 15 Student re2 - Barter Counterpurchase Offset...

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Chapter 15 Exporting, Importing, and Countertrade
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Exporting Information Sources U.S. Department of Commerce Small Business Administration Trade Commissions Financial Institutions
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Export Strategy Hire experts Focus on a few markets Enter on a small scale Make the time commitment
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Export Strategy Build effective relationships Hire local personnel Be proactive Keep the option of local production open
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Export and Import Financing Letters of Credit Drafts / Bill of Exchange Bill of Lading
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Types of Countertrade
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Unformatted text preview: Barter Counterpurchase Offset Switch Trading Compensation or Buybacks Advantages of Countertrade Alternate financing may not be available Unwilling firms may be at a competitive disadvantage Can be used as a strategic marketing weapon Disadvantages of Countertrade Hard currency usually preferred May acquire poor quality goods Goods must be disposed of profitably More appropriate for large, diverse firms that can distribute countertrade goods...
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Chapter 15 Student re2 - Barter Counterpurchase Offset...

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