Unformatted text preview: stakeholders in marketing)) Aqualisa needs to target appropriate customer (market) segment and does marketing aggressively for rise in sales. (Premium customers and developers for premium places who are not susceptible to plumbers' opinion) Also, Aqualisa should promote Quartz actively to plumbers as standard and value customers (the main portion of the sales) are susceptible to plumbers' opinion. It should try hard to convince plumbers that the technology used in Quartz is warranted and believable. Aqualisa should give confidence to plumbers with Quartz's value proposition(easy to install, short-time. ..) : General developers or DIY are not Quartz's target market....
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- Spring '10
- Management, plumbers, Quartz. Aqualisa