My draft for case2 - Mydraftforcase2

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
My draft for case2 First, I will write my draft really simple for our report^^ We can discuss it until Sunday afternoon~ And choose each question per  person and write it until Monday morning~ and then comment on it until Tuesday!!!!!      Why? Plumbers are those who install the shower valve. They do not use the shower valve. Its design or efficiency is not a matter  to them. To them the convenience of installing is the best value.    2. Quartz is not selling well, because Quartz in not well connected to consumers. In other words, the marketing strategy of  Quartz failed by the lack of ‘Consumer Behavior Analysis.’ (1) 5C Anaysis (First step of marketing : develop and capture)  -> Just simply mention it! - Company : Aqualisa is the company of the shower valve known for high-quality, premium brand, and great  service. In addition, it is profitable company for years. We can warrant that by Base profit for 2000 ([Exhibit7]  17365 (thousand pounds)) and Volume Market Share for 2000 ([Exhibit2] For Total Shower Valves: 18.1%  (the third of 10 companies) Especially For Mixer Showers : 20.8% (the second)) and Sales Market Share  (Number 2 in mixing valves and Number3 in overall U.K. shower market)  However, the managing director of Aqualisa worried it for 3 reasons: 1) growing competitors in product quality 2) 
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 04/18/2010 for the course BUSINESS 231 taught by Professor Steven during the Spring '10 term at 카이스트, 한국과학기술원.

Page1 / 3

My draft for case2 - Mydraftforcase2

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online