B&D Case Discussion Questions - important? 3. For...

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Black and Decker Case Discussion Questions 1. What is B&D’s brand positioning? What does it mean to have the words “Black and Decker” on the side of a product? 2. For the three main US market segments in power tools, which is most attractive? How are the segments’ purchasing behaviors different and which is most
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Unformatted text preview: important? 3. For the tradesmen segment, what are the sources of value in power tools? 4. What was the cause of B&Ds 9% share compared to Makitas 50% share? 5. What alternative should B&D pursue?...
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