Lec 4 - Agenda Setting and Framing

Lec 4 - Agenda Setting and Framing - Media Effects Agenda...

Info iconThis preview shows pages 1–4. Sign up to view the full content.

View Full Document Right Arrow Icon
Media Effects: Agenda Setting and Framing
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Media Effects Growing body of research that seeks to demonstrate the role of mass media in shaping audience opinions. With the emergence of large mass media conglomerates in the 1970s research began to assert strong “media effects” were largely responsible for shaping citizens political opinions. More recently, researchers have developed more nuanced theories and perspectives on the connections between mass media and public opinions that are rooted in cognitive psychology. “mass media has potentially strong attitudinal effects, but these effects depended heavily on predispositions, schema and other characteristics of the audience that influenced how they process messages” (Scheufele and Tewksbury 2007: 9)
Background image of page 2
Concepts Agenda Setting Refers to the process by which media determine the most salient public issues by their repeated coverage and prominence. Selection of topics and issues
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 4
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

Page1 / 6

Lec 4 - Agenda Setting and Framing - Media Effects Agenda...

This preview shows document pages 1 - 4. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online