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Lec 5 - Roles of the Media

Lec 5 - Roles of the Media - Role(s of the Media How News...

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Role(s) of the Media How News Organizations Influence Politics
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Media Power Much of the literature on media influence is a model of “indoctrination”; however, Schudson argues that this is misguided because media influence is more subtle. Through agenda-setting media can shape the public agenda but they do not completely determine it. Why? Through faming media can influence public attitudes, but it does not determine them. Why?
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Media and Politics We have seen that the role of the media in a political system is not “given” but is in fact dynamic and historically contingent. It evolves over time. Key question: To what extent are media independent political actors and active participants or simply a mechanism of record and information transfer? Even if they are “independent,” what are the variables that explain the kind of role media organizations play? Is their role increasingly important? Is politics a game that is played in the public eye rather than behind closed doors? Is media and publicity now central to the political process?
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Media as a Political Institution What is an institution? In what ways are media a political institution? In what ways do they differ from the traditional conception of a political institution?
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