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HoJo_Study_Guide_ exam 2 - Study Guide 2 Journalism 3000...

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Study Guide 2 Journalism 3000: History of American Journalism (Spring, 2010) Media Structure I: Newspaper and Magazine People James Carey wrote Communication as Culture 1989 espoused 2 models of communication: transmission model ritual model Robert Park 1925 natural history argument: opinion of the press; governed by self- explanatory evolution dynamics Louisa Knapp & Cyrus Curtis 1883 ladies home journal DeWitt & Lila Wallace created readers digest 1922 Henry Luce created time magazine 1923 both went to Yale Harold Ross & Jane Grant created the new yorker 1925 Publications McClure’s 15¢ 1893 sold more than Munsey's by 1900 Munsey’s Magazine 1889 1893 10¢ /copy more about muckraking and success stories eastern literary establishment Ladies’ Home Journal content was housekeeping traditional values and crusading for sex education first media outlet to create personal columns 1904 first magazine to reach 1 mil subscribers Saturday Evening Post 1899, new editor George Loreman (?) appealed to growing middle class content: eschewed radicalism (no radicalism, shunned) published inspirational biographies, factual reports Time Inc. (Time, Life, Fortune, Sports Illustrated, People) Time: news weekly Time Style "backwards ran sentences until reeled the mind... where it all will end, knows God" (this was a parody on Times Style published in the New Yorker
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poking fun at the inverted sentence structure favored early on by Time signature red border (reformed in 2007) "March of Time" radio program 1931 incorporating new media technology into the magazine business New Yorker audience was highly literate and upper class content was fiction and journalism reflected metropolitan life in depth profile of personalities commentary on pop culture helped create celebrity culture sophisticated fiction and humor and poetry classic cartoons, there were a shit ton by 2004 has kept traditional layout and style cover doesn't tell what the content is. readership is based on loyalty philosophy: readers are attracted by the arsty feel Reader’s Digest editorial formula of inspirational approach, optimism, family oriented, "life well shared" compact in size "america in your pocket" context face paced life following WWI condensing interesting articles in to briefs for easy reading grew very popular Issues Explain business view vs. social institution view on the role of newspapers Business view of newspapers "Men produce newspapers for commercial gain" Frank Thayer Business elements > editorial content (must censor to keep ad revenue/not offend subscribers & audience) John Murray's business model for tomorrow's Newspaper (abbv.) Consolidate: Centralize, streamline, & outsource Dominate local markets w/ optimized distribution Use strategy and innovation to cultivate & maintain subscribers Newspapers as a social institution
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